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Physical appearance is probably the most important factor in people self esteem. Which it would be simplistic to say you can buy happiness in a jar of cream , the idea is not far-fetched. Certainly if the face that gazes back at you feel happier than you will if it were homely. If your mirror is a source of depression , improved looks can help look more attractive. Using skin complexion , skin lightening is a cosmetic use like any products like skin lotions , skin moisturiser , hair colouring products , fragrances , deodorants , lip products etc. This products offer psychological needs such as ego fulfilment and self- actualization.